LIVING FOR TODAY: GEN Z’S SOFT SAVING ERA

Living for Today: Gen Z’s Soft Saving Era

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success followed an acquainted pattern: gain gradually, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibrium, wel

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